Writing from the studio.
Notes on how we think about the work, what we keep running into, and the occasional deep dive.
What 'managed hosting' actually means (and what it should)
A candid look at what managed hosting is worth — and what most providers quietly leave out.
Why we standardized on Next.js 15 for the SMB stack
Pragmatic reasons we picked a single framework for every engagement — and why that actually reduces lock-in rather than increasing it.
Building software for local businesses
Why the technology that runs Main Street deserves the same engineering rigor as the technology behind enterprise software.